Resume

EXPERIENCE

Fulfillment Communications Lead

L.L.Bean

June 2021 - Current

  • Cultivates strong leadership engagement and facility connections to the L.L.Bean brand.

  • Generates, implements and manages year-round, proactive, full-spectrum internal integrated marketing communications plans in line with distribution, returns, and manufacturing fiscal-year operational plans and requirements.

  • Collaborates and coordinates with high-level communication professionals throughout L.L.Bean to augment Fulfillment and Manufacturing communications awareness and planning needs.

  • Translates complex business goals and information into engaging messages to help foster an overall sense of community and positive work experience.

  • Oversees and develops Fulfillment and Manufacturing communication team members.

Director of Marketing & Communications

Central Maine Community College

September 2012 - June 2021

  • Oversaw the college-wide marketing budget.

  • Led college public and media relations. Prepared and disseminated media releases, coordinated media photography, videography, and interview scheduling, and assisted the executive team in crisis communications.

  • Generated and implemented college-wide brand, including copy and design guidelines, to drive integration across all marketing materials and communications.

  • Coordinated radio, broadcast, and OTT media buys in-house and with third-party consultants, including script writing.

  • Executed organic and paid social media campaigns and online marketing efforts to increase visibility and traffic across all CMCC programs and services.

  • Established asset needs through planning, managing, and organizing videos and photos created in-house and with third parties.

  • Directed, executed, and oversaw a multi-channel social media presence in accordance with institutional goals, including implementing a social media policy and guidelines.

  • Maintained website copy and assets, including custom URLs and landing pages to support campaign goals.

  • Reviewed direct-to-student weekly e-news and created on-campus digital signage communications.

  • Helped coordinate significant annual fundraising events and campaigns for the

  • CM Education Foundation.

Marketing & Accounting Specialist

Wright-Ryan Construction • February 2010 – August 2012

  • Achieve key communication goals for multiple market segments through press releases, media relations, and website content

  • Led design for new branding initiatives to drive a cohesive company message, generating engaging visual content and graphics for brochures, job site signage, and proposals.

  • Spearheaded development of annual social media plans to establish goals and strategies for future social media expansion

  • Planned public relations strategy and communications, created an internal newsletter, managed calendar and special events, and closely controlled marketing inventory.

  • Performed detailed proposal writing and related management, achieving an average shortlist rate of 85% for 2010 and 2011.

  • Managed all invoice input and distribution facets, submitting purchase orders for approval and collaborating with project management teams to facilitate activities.

Tax Preparation Specialist

Baker Newman Noyes • January 2008 - October 2009

  • Organized 1099 and W-2 returns, executed federal and state tax research through RIA Checkpoint, worked with IRS teams and developed multi-state returns.

  • Liaised with clients from a wide range of backgrounds, serving as subject matter expert to conduct interviews, research, and prepare documents to aid in identifying requirements and creating tax projections to facilitate future planning.

  • Served as mentor to tax interns.

Public Relations Specialist

Rinck Advertising • October 2006 - June 2007

  • Executed detailed media outlet and competition research to provide critical details affecting future strategy planning.

  • Developed public relations strategy for clients on regional and national levels.

Business Development Intern

Consigli Construction • June 2006 - October 2006

  • Developed and distributed internal communications about commercial construction project updates to facilitate department decision-making.

  • Performed industry-specific award research and daily competition, corporate, and employee recognition media research

Key Skills

  • Brand Management and Integrated Marketing Communications Strategy

  • Team Leadership

  • Social Media Content and Team Management

  • Writing

  • Photography and Graphic Design

  • Project and Workflow Management

  • Leadership-to-Employee Engagement Strategy

  • Public Relations & Public Perception

  • Marketing and Communications Policy

Education & Certificates

Master of Science in Communication, Integrated Marketing Communications
2018; Lasell College, Newton, MA

Bachelor of Science in Business Administration, Accounting
2006; University of Maine, Orono, ME

Social Media in Emergency Management
FEMA Training IS-00042

Diversity Awareness 2021
FEMA Training IS-00020.21

Technical Proficiency

  • Adobe CC 2022

  • Canva

  • Sprout Social and Hootsuite

  • Google Analytics and AdWords

  • Monsido Web Governance

  • MS Office Suite

  • Trello

  • WordPress 

Volunteer & Committees

Branching Out Committee
L.L.Bean
Current

HQ Grand Opening Committee
L.L.Bean
Current

Communications Board Member
Cumberland Wood Bank
2018-2020

Marketing Committee
United States Green Building Council
2010-2012

Student Tax Preparer
Volunteer Income Tax Assistance Program
2006